More and more people seem to be looking for work opportunities through social media. With 2.77 billion users worldwide, the math is quite clear- this is the place to be. What’s interesting is that smaller companies (especially startups) often do headhunting this way rather than advertising on job portals. Why is that?
It costs less
Big companies usually invest in paid promotion, and you probably experienced numerous job offers in your feed. There is nothing wrong with that, but what happens when you don’t have the big budget for ads?
You turn to alternatives, most likely Facebook or LinkedIn groups. With communities offering short or long term projects growing on the daily, there are plenty to choose from. Posting a job in a group gives you targeted exposure and attracts many people. It’s a win-win situation, which leads us to the next point.
Getting to the right people is easier
Online job boards have become quite cluttered. It’s virtually impossible to stay at the top of the page for long (unless you want to pay for it). They almost have the efficiency of a billboard in a crowded street. If you decide to post on social media, you will be likely seen only by the people interested in what you have to say. Some people are even doing the job for you by tagging others who could be interested in your offer. So connecting seems to be the key.